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Hair care is particularly hot, with stylist-beloved brands (Olaplex! Living Proof! Chi!) discounted down from their normal luxury prices. This includes the “magic” anti-brass So Silver Shampoo ($31) ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

Whether your hair is naturally silver or you bleach it, you already know that maintaining the perfect shade of icy blonde (or silvery gray) requires a fair amount of maintenance. Aside from going to ...

Add Yahoo as a preferred source to see more of our stories on Google. Whether you’re a born-with-it blonde or from-a-bottle blonde, you know that brassiness is your hair’s kryptonite. Which is why we ...