The wellness trend in gifting is influenced by broader cultural and market forces. According to McKinsey & Company, younger ...

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to.

The article discusses promotional merchandise, mostly keychain accessories, functions, and the consequences of this activity on the music industry. Actual growth development occurred in music ...

Counterfeit Super Bowl merchandise is flooding fans online. Experts share how to spot fakes and avoid getting burned.

Merchandising is a critical element to the success of a retail store. Large retailers commonly employ full-time merchandise managers who are responsible for implementing strategies and rearranging ...