It is summertime and you're at the pool with your family. You can't be more than ten, maybe eleven years old. You've always felt most at home in the water, to a point where you wonder if it's normal.

The high street favourite has also released a new mermaid scales bikini top and brief set so you truly can release your inner mermaid this summer SUMMER is on it’s way and the new pool float from ...

If you’ve somehow missed this vital bit of information, pool floats are having a major ~moment~ right now. It started with Taylor Swift swanning around on, well, an inflatable swan. Then Kim ...

The unicorn float ruled the pool in 2016, but there's a new guy in town, and the mermaid tail float will be taking over. Unicorns filled up our Instagram feeds and our lives in more ways than we could ...

Children who wear mermaid tails and single-fin pool toys are at greater risk of drowning, a new study has found. The popular aquatic products binds a child's legs together and acts as a flipper so ...

SUMMER is on it's way and the new pool float from Primark is already preparing us for some fun in the sun, but with a little more magic sparkle. Having caught on with the mermaid trend, Primark's ...