More than 4,000 app developers will descend on San Jose, Calif., on April 18 and 19 for Facebook’s F8 conference, where, if you believe the rumor mill, Mark Zuckerberg will regale them with splashy ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook today made its mobile app install ads infinitely more attractive ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...

As the mobile ecosystem becomes more competitive, app makers face rising costs to acquire high-value mobile users. This announcement gives mobile app makers powerful insights on the performance and ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...