The 90s saw the birth of the supermodel and with it the obsession with the model off-duty look—one that hasn't slowed in over 30 years. From Naomi Campbell, Kate Moss, and Cindy Crawford to Bella ...

The pursuit of natural-looking makeup represents a fascinating paradox in beauty culture: using products to create the illusion that you’re wearing almost nothing at all. This approach celebrates ...

The Duchess of Sussex has turned the effortless look into her signature, proving that the art of appearing well-rested requires more precision than any dramatic technique. Invisible makeup has become ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...