The days of guesswork in car showrooms are numbered as automakers drop their confusing, Wi-Fi password-like EV names.

Tesla still appears unclear about the names of its new autonomous vehicles, which were unveiled earlier this month. The automaker has filed for new trademarks. Since Tesla’s ‘Robotaxi’ unveiling ...

It’s hard to imagine Ford without the Mustang or Bronco: two of the most iconic badges in the company’s history. But Ford’s latest trademark filings suggest the Blue Oval may be preparing to add a ...