Spy photos of an ID.4 test model show an updated exterior that looks strikingly similar to Volkswagen's combustion Tiguan.

Following a process involving internal and external stakeholders, Epiroc Rock Drilling Tools has a new naming structure with a straightforward formula: Epiroc + product line signifier + size.

Not every idea is a winner, and that's exactly what Audi realized with its last naming scheme. EVs were represented by even numbers and everything else got an odd number. It confused people and nobody ...

The Germans have been a fickle bunch as of late, at least when it comes to naming their vehicles. Volkswagen is the latest to reassess its branding strategy with plans to do away with the alphanumeric ...

Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and ...