In modern companies, the narrative is often the difference between disengagement and alignment. When a leader frames organisational change as a return to creativity or a rediscovery of purpose, ...

Lessons from Zita Arocha on the art of storytelling ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

If humans were fish, our water would be narratives. We never experience reality unmediated. Light and sound filter through our senses and we impose meaning and order, building our familiar perceptual ...

Not creativity. Not effort. Not even expertise. What’s missing is narrative discipline. Narrative discipline is what transforms isolated content into a strategic story. It’s how leaders frame what’s ...

For my wife, when the blast of the shofar cuts through everything else, that ancient sound isn’t just a religious ritual — it’s a reigniting of who she is as a Jewish person. It’s more than ceremony; ...