PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

Your weekly PPC Pulse delivers essential updates on Google Ads, Microsoft Advertising, and paid search performance tips.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

What is AI Mode and How Does It Work? Ads appear within or alongside the AI-generated summaries in Google search engine results pages (SERPs), making them part of the immediate experience of AI Mode.

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...