Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential ...

So now that you know the benefits and disadvantages of SEO and pay-per-click marketing, it's time to dive into four PPC traffic sources that you can use to drive visitors to your website. While there ...

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

Landing pages play a significant role in determining relevance because search engines look for keywords in both queries and ads that appear on the page, according to Benny Blum. Knowing this can help ...

Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get ...

"Taking advantage of intraday fluctuations in traffic value can be important to maximizing the efficiency of your pay-per-click (PPC) ad spend," says George Michie. "We see statistically significant ...

As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their ...