With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.
Media industry ratings watchdog the Media Rating Council this morning announced it has accredited Arbitron's portable people meter (PPM) ratings service in eight major markets. Normally, such an ...
Commissioner Adelstein is getting his way. The FCC commissioner first called for an investigation into the methodology of the Arbitron Portable People Meter last year. Now, just before he plans to ...
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