Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Forget Warner Bros, the real war zone between Netflix and Paramount this weekend is live spectacle sports. Originally locked ...

UFC's historic Paramount+ debut draws 4.96M live viewers, setting records for exclusive streaming events and largest UFC ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

The numbers are in for UFC's debut on Paramount+. Two months ago, the UFC announced they had struck a 7-year deal with Paramount+ that would eliminate ...