In a medium bowl, whisk flour, baking powder, and salt until combined. In a large bowl, using a handheld mixer on medium-high speed, beat butter and granulated sugar until fluffy and pale in color.

In a medium bowl, stir confectioners’ sugar, jam, cream, and 1 drop pink food coloring (if using). Add more cream 1 tsp. at a time to loosen icing as needed. Spoon a small amount of icing into each ...