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Pepsi lures Coca-Cola's popular polar bears to Super Bowl

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Marketing Dive · 4d
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

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 · 4d · on MSN
Pepsi's 2026 Super Bowl ad features Coca-Cola's polar bear in a hilarious taste test
The Express Tribune · 4d
Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola
18h

Mark Ritson: Has Pepsi reignited the taste test or spent $8m advertising Coke?

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...
MediaPost
7d

Pepsi Pokes Coke's Polar Bear

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.
4d

The Coldplay Kiss Cam Couple Caught A Stray In Pepsi's Super Bowl Ad

With the Super Bowl on approach, companies are starting to reveal their biggest ads of the year. This Pepsi ad takes a shot ...

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