Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. Branding is not just about businesses or products — it’s ...

In today’s competitive business landscape, personal branding has become essential for professional success. It’s more than a buzzword; it’s a strategic tool that influences how others perceive you and ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...

This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and thought leadership before hiring PR services.

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

A few weeks ago, I spoke with my team about building their LinkedIn presence. I suggested posting often, commenting on others’ posts, and no longer waiting for that “perfect time” to start ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

When most people think about building a personal brand, they imagine something exhausting: constant networking, endless self-promotion, and a personality that fills every room. For even the most ...