Personalization in marketing has evolved far beyond simply inserting a customer’s name into an email. As consumers grow increasingly tech-savvy and expectations for seamless, personalized digital and ...

Hyper-personalization is ushering in a new era of customer intimacy with experiences that are uniquely tailored for each individual customer. Whether through individualized messaging, curated product ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily Mandell, Principal at ZS. “The research outlines how decisions made before ...