We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

As a founder, you’re in a perpetual state of persuasion. Selling a ground-breaking product, sharing a novel idea, or boosting your team’s morale–all demand the power of persuasive writing. Here are ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

A group of Lafayette second-graders were tasked with designing cookies and using their words to persuade a bakery to make them. It worked. Cookie Mama, a home bakery in Youngsville, brought their ...

If you’ve ever been drawn in by a tightly-written commercial promoting a juicy investigative report only to be bored to tears by the report itself, you understand the power of persuasive writing.