In essence, daily affirmations are short statements meant to be spoken until your mind starts to subconsciously believe them.

I used to think positive affirmations, such as I am brave, were a silly New-Age concept that amounted to little more than wishful, magical thinking. Then I became a cognitive psychologist, and I ...

According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...

Whether you’re feeling proud of yourself after a major accomplishment or feeling down on yourself after a day when you can’t seem to get it right, the way you talk to yourself matters. That’s the idea ...