Since the late 1970s, when American companies were fat and complacent, the focus of American business has been on the bottom line. Spurred on by activist shareholders, private-equity firms, and ...

When it comes to business, maximizing sales and profits are two fundamental objectives. Sales maximization is a business strategy that a company implements when it wants to focus on generating as much ...

The revenue-maximizing price is the cost at which a business will make the most revenue for a given item. In order to find the price that will maximize revenue, a business must either experiment with ...

Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues to supplant "important" ones, thereby shifting the focus of marketing professionals.