The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens, McCormick, and Columbia, has ...
The Trade Desk and PubMatic tap booming CTV and retail media trends, but rising competition, AI bets and valuation gaps set ...
The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.
Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...
Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.
Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...
TTD rolls out Ventura Ecosystem to boost CTV transparency and CPMs as Q3 revenue climbs 18% to $739M on strong connected TV momentum.
Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...
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