Due to “dampened” consumer confidence and “stagnating” sales for TV and radio broadcasters, the U.S. ad market is expected to grow at a slower pace in 2025 than previously estimated. That is according ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day ago 1 day 2 hours ago 1 day 4 hours ago By Phoebe Bain - 1 day 5 hours ago 1 day 5 hours ago By Ewan Larkin - ...

The Washington Post plans to lay off 240 employees after “overly optimistic” traffic and ad projections from top leaders. On Tuesday, New York Times media reporter Ben Mullin posted an internal memo ...

Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for ...

Political ad spending is projected to reach new heights by the end of the 2024 election cycle, eclipsing $10 billion in what would amount to the most expensive two years in political history. AdImpact ...

Advertising spend on a global basis is projected to grow 4.4% this year and 8.2% next year to hit $1 trillion in total spend in 2024, according to a new study from WARC. That’s a lot of money. Given ...

A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility and a decline in consumer confidence that it said could be a drag on ...

A number of companies forecast ad spending for the upcoming elections to surpass $10 billion setting a new record. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) A ...

The following was previously published in an earlier edition of Media Insider. Advertising spend on a global basis is projected to grow 4.4% this year and 8.2% next year to hit $1 trillion in total ...