Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Public relations campaigns help an organization gain public support. Sometimes the goal is highly specific. A business, for example, might use public relations campaigns to convince its local ...

"Marketer:2:Marketer" is a biweekly advice column that answers marketing-related questions submitted by our readers. The public relations, promotion, branding and Web marketing experts at ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An ...

Sometimes it’s hard to distinguish the difference between PR (public relations) and marketing since they have overlapping goals and can be done in conjunction with each other. But each has distinct ...

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...