You have to wear it a lot more than you think.

There are tons of beauty gadgets on the market, but LED masks continue to reign as a top trend year after year.

While 2026 has already ushered in new beauty trends (like the resurgence of 2016 makeup), there are some fads from past years ...

Decking the halls just got a little brighter. The little red-nosed bulb that comes with strings of holiday lights has an unassuming function people are just now discovering, thanks to a “revelation” ...

There are many TikTok-viral beauty trends we’d never recommend. (Remember when people were using nail files to shave down their teeth?! Please don’t attempt that.) However, a number of TikTok-approved ...

Dogs are basking in viral red light glows—but do these at‑home treatments actually help, or just look good on camera?

LED (Light Emitting Diode) masks have revolutionized the world of skincare. These innovative devices offer a range of potential benefits, including improved skin tone, reduced acne, and enhanced ...