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Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy

The push gives Apple a fresh shot at reviving Mac demand while making a broader case that more AI work will move onto the device itself, not just the cloud.

CNET · 3d

Apple Launches MacBook Pros with New M5 Pro, M5 Max Chips

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Apple launches MacBook Air and Pro with faster chips, more storage

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Apple launches cheapest MacBook ever: Know key specifications and price of the newly revealed MacBook Neo

Apple has launched its most affordable MacBook yet, introducing a new model called MacBook Neo.

CNET · 1d

Everything Apple Announced This Week, From iPhone 17E to MacBook Neo

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Apple launches Mac Neo at ₹69,900: Top features, specs and how it compares to MacBook Air

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Apple Launches $599 MacBook Neo, India Price Starts At…

This marks a strategic shift, bringing highly efficient, AI-ready mobile silicon into a Mac form factor.

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Apple M5 Pro vs M5 Max: Both chips may look similar, but they aren't - Key differences explained

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Apple MacBook Neo with A18 Pro launched: Check India pricing, offers, specs

Wait for Wednesday: Apple’s M5 Pro & Max MacBook Pro Refresh is Finally Arriving

Discover Apple’s new M5 Pro and M5 Max MacBook Pros with groundbreaking performance upgrades for professionals and creatives.

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Why You Shouldn't Buy the Next MacBook Pro

Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips,

Apple Calls New M5 MacBook Pro Its Most Powerful Laptop Yet

Apple unveils M5-powered MacBook Pro and MacBook Air models with major AI performance gains, faster SSDs, Wi-Fi 7, and doubled base storage.

M5 Max MacBook Pro Hands-On: The Expensive Tank of Laptops

Apple finally has cemented its "good," "better," and "best" tiers for its MacBook models.

Apple intros M5 Pro and Max MacBook Pros and its first new monitors in years

To go with the new MacBook Pros, Apple has also introduced a pair of new displays, its first monitor update since launching the original Studio Display four years ago.

The New M5 MacBook Pro: A New King of Laptop Performance

M5 Pro: Featuring an 18-core CPU, this chipset delivers a 30% faster CPU and a 50% faster GPU than the M4 Pro. It supports up to 64 GB of unified memory and features a memory bandwidth of 307 GB/s, making it a robust choice for demanding tasks.

moneycontrol.com

Apple could refresh the MacBook Pro twice in 2026, with a major redesign tipped for year-end

Did our AI summary help? Apple is reportedly lining up an unusually busy year for its Mac portfolio, with plans to upgrade the MacBook Pro lineup twice in 2026. According to Bloomberg’s Mark Gurman, the company will begin with a relatively modest refresh ...