The core principle in a content-first approach is to create a consolidated hub for each piece of publishable piece of content.

Publishers trying to reach Black audiences should keep this in mind: 62% of Black Americans want streaming services that feature culturally relevant content — for them. That’s the finding of new ...

The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s annual report, FOCUS Black ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...