Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Tailoring your online ads to individual users is one of the most potent tools in modern advertising solutions. Not only does it encourage higher click through rates than your typical generic display ...

Over the last two years at Software Advice, we’ve experimented extensively with site retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but ...

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...

Retargeting is when you follow a website visitor across the Internet with your campaign ads. This data proves that sometimes we can’t capture people on the first try, and we’ve got to stay in front of ...

Mobile retargeting is an integral ingredient in the CTV performance formula. And while streaming campaigns don’t use third-party cookies – there are no cookies in CTV media – the IP address, email or ...

Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they ...

A statement from Quancast said the acquisition would result in the company becoming a “single source” for retargeting and ad personalisation with the added expertise from Struq. Konrad Feldman, ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Ad blocking is set to cost advertisers $41bn in paid-for ads that are ultimately never seen by their intended audiences, primarily due to the growing popularity of ad blockers, according to reports.