Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell ...

Data has backed up the fact that retargeted users are highly engaged and more likely to complete a purchase To get the best result out of a re-engagement campaign, app marketers should divide the user ...