Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it.

Marin Software has acquired Perfect Audience, the online retargeting platform, in a deal worth $22.8m. The deal, which will include $5.4m in cash and the remainder in common stock, will see Marin ...

In this ebook, you’ll find all of the best practices you need to know to drive the best results for your remarketing and retargeting efforts. Relying on ads to make a sale on the first click is ...