e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT) ...

Both Walmart and Claire’s are expanding their presence in Roblox, with new back-to-school efforts designed to draw in hard-to-reach teens. And while the news follows disappointing financial results ...

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm. This immersive experience features three distinct shopping environments designed ...