As a service to regular Sales Machine readers, I sometimes help them rewrite their sales messages. I received this email last week, which illustrates some common errors that keep coming up, when it ...

Sales messages are IMPORTANT! Your brief summary of what you sell is the core of every communication that you have with prospects and customers alike. An effective sales message means plenty of ...

Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

“This is an exciting new product that’s unique in the market!” The intention behind this kind of phrasing is basically correct. After all, it’s easier to sell a product that’s exciting and unique than ...

I’ve written about sales and marketing messages frequently in the past but I’ve never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable… and thus ...

Present your sales message to a colleague. Then ask them to present it back to you. You’d think this would be a fairly simple thing to do. But you may be surprised at the results. Often, what comes ...

Enterprise buying groups are getting larger, which is lengthening sales cycles. Gartner reported in 2018 it’s not uncommon to see just over 10 buyers involved. This requires sellers to tailor their ...