Investment management firms are navigating a dynamic environment. As a result, many are seeking new ways to differentiate ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Nitin is the founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. There's been a long, ongoing debate on sales vs. marketing.

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a specific ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.