Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

At the start of a new venture, most entrepreneurs want to do it all to keep costs low. Early stage employees will be wearing many hats for quite some time while doing a lot of the work in-house. As ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

8 Best Sales Enablement Tools for GTM Alignment and AI Insights Your email has been sent Sales enablement tools power GTM success. Boost alignment, speed up ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For CPG marketers, accurately measuring the return on ...

Opinions expressed by Entrepreneur contributors are their own. The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: attract, convert, close ...

This article first appeared on Mention. A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent ...

Discover the 11 ways that CRM software makes customers stay with you longer, turn more inquiries into orders and help sales and marketing work together.