Marketing researchers have available for their use in measuring attitudes or components of attitudes a number of different types of scales or scale formats, including the semantic differential, Stapel ...

BUFFALO, N.Y. – You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

Training programs must be evaluated to determine their effectiveness. Evaluations enable you to determine whether your training investment was well spent. Evaluations also help you to gauge whether ...

Vol. 10, No. 3, Abstracts: 8th Annual Conference of the International Society for Quality of Life Research (ISOQOL) (May, 2001), p. 217 (1 page) Quality of Life Research is an international, ...

TESOL Quarterly (TQ) is one of the most respected publications in second and foreign language teaching, with an annual acceptance rate of 8% of all article submissions. This scholarly journal serves ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...