Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

The comprehensive study of 18,377 semantically matched query pairs reveals that AI-generated answers cite fundamentally different web sources than those appearing in search engine results pages (SERPs ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search ...