Forbes contributors publish independent expert analyses and insights. I cover logistics and supply chain management. The idea behind value chain segmentation is that not all customers or consumers ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Sales segmentation is the process of establishing separate marketing strategies to appeal to consumers with different needs, interests, budgets or other attributes. It involves identifying segments of ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...