The value of design thinking has been well documented in the past. This value can range from increased adoption to more revenue. With some minor modifications to already common software development ...

Design Thinking is one of the cornerstones of the As a Service economy. How is it going for the business process service providers? If you've not been introduced to Design Thinking then you're not ...

As the service economy grows in complexity and scale, service designers are becoming chief enablers of business growth and social innovation. Embracing a service design mindset can help you stay ...

The approach calls for agencies to be empathetic toward people’s needs while being open to continuous learning and a willingness to fail—fast. Michael T. McHugh is president of the Government Digital ...

Often times when I go to the Taco Bell in Ithaca, I usually enjoy having a couple of laughs with the person taking my order. That’s all it takes. If we can have a genuine 20 second conversation, ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Ours has become an "experience economy" in which people have shifted from passive consumption of products or services to active participation in the process. Recognizing this shift, many companies now ...