The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

"Experience is the new battleground for brands to drive growth. Eighty-seven percent of organisations agree that traditional experiences are no longer enough to satisfy customers. Yet a siloed ...

How will the service layer help marketers and publishers operate in the new privacy-first ecosystem? ExchangeWire has launched Industry Review - an outline of where we see the future for the marketing ...

As the next step in the architectural evolution, service-oriented architecture captures many best practices of the architectures that preceded it. Taking into account the number of existing systems ...