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If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Launching an online store comes with a lot of excitement — along with a little bit of fear. You have to coordinate a ton of moving parts to bring your store to life, from setting up your website to ...

Penny Pryor has more than two decades experience writing, reporting and editing financial services publications. She has contributed to, and edited, the Money Section of the Sun Herald and The Sunday ...

There are various ways to open an e-commerce store and start selling online. Learn your online store options and their pros and cons.

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

This guide was first published on May 21, 2020. It was updated to include new information on February 4, 2022. Optimizing your Shopify online store for Google, Bing and other search engines is ...

Ecommerce grew by 44 percent in 2020, amplifying a trend that has been steadily growing for the last decade. Everybody's shopping online these days, especially during the past year, which is great for ...