Interactions, a leader in innovative retail services and experiential marketing for retailers and brands, discovered that despite differences in shopping patterns between men and women, the two ...

Ten familiar in-store behaviors that turn simple shopping trips into frustrating experiences.

The advent of the internet and the subsequent rise of online shopping have revolutionized the way consumers shop. With just a few clicks, shoppers can now browse through a vast array of products and ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

SmartCircular captures data on shopper behavior, allowing retailers to target digital advertising and measure results ...

Do you shop ‘til you drop? Do you find yourself buying things impulsively, feeling good in the moment, and later regretting it...or find yourself clicking the buy now button into the wee hours, when ...

Costco aficionados, we need to have a talk. Costco has proven to be a truly unexpendable part of many grocery shoppers' lives. Whether it's due to the superb and oftentimes insanely affordable food ...