In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

OpenAI has announced plans to launch a new social media platform designed to tackle the challenges posed by the proliferation of AI-generated content and online bots. This initiative represents a ...