Editor’s note: This segment was rebroadcast on Sept. 30, 2025. Click here for that audio. In the early 2000s, thousands of U.S. schools had their students race the clock to stack cups in gym class.

Consumer appetite for subscription streaming services has transformed the industry over the past decade, but data from Omdia has found a notable shift in SVoD ‘stacking’ behaviour. According to Omdia, ...