4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

Scaling a business hinges on streamlined decision-making. Leaders must be agile, making accurate and timely decisions to ensure success. Streamlined decision-making enhances business agility, enabling ...

Bloomberg Radio host Barry Ritholtz speaks with Peter Atwater, president of Financial Insyghts and an adjunct professor at William & Mary and the University of Delaware. He studies the impact of ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...