To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

Yes, you probably do. At least, if you want customized questionnaires in order to grasp your audience’s needs and priorities or to intercept leads and prospect customers. A software for survey design ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

Focusing on customers is critical to any business and, oftentimes, a manager’s compensation is based on improving customer satisfaction. But how do you make sure that you are truly measuring ...

Are you planning on running a survey as part of a research study or your thesis work? Do you have a consent form that you need to incorporate and have participants agree to before proceeding? Do you ...