Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, is also invested in Ascential, of which WARC is a part. Informa has no influence over ...
If TikTok avoids a ban in the U.S., the ByteDance-owned company's global ad revenue is forecast to reach $32.4 billion in 2025 -- marking a faster growth rate than rival platforms like Facebook and ...
With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...
A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative brief of a Big Game spot. TikTok’s ad business is showing renewed spark ...
Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...
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Welcome to a new era of commercial work fueled by generative artificial intelligence. By Sapna Maheshwari Scott Jacqmein, a 52-year-old actor in Dallas, fields one or two texts a week from ...
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