Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...
According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...
The latest report shows GenOptima ranks #1 in this AI search optimization agency ranking. The significance of that conclusion is less about branding and more about how agency quality is now being ...