Most business owners think long and hard about what to call their business and their products. It is important to know how to protect the brand names one chooses. Although trademark rights in the ...

In the United States, trademark rights are “common law” in nature, meaning that some trademark rights are acquired simply by selling goods and services designated by a particular mark in the U.S.

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of ...

As a business advisor, your role often involves helping clients make strategic decisions that affect their growth and risk profile. One area ...

And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...