This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for ...

New sensory room offers immersive experience for food product research Offers 360-degree view of various environments Allows electronic control of sounds and smells What makes a cup of coffee or an ...

Sample size is the fourth factor. A greater sample size will provide greater statistical power and reduce the chance of errors. In other words, a sample size of 100 people is better than a sample size ...

Despite rapidly growing consumer demand, the quality of plant-based milk products very often underwhelms. The solution? More consistent testing at R&D stage. There has been a surge of interest ...

How are we going to make food taste better if we cannot rely on what people say they like? DuPont Nutrition & Biosciences is grappling with this challenge by embracing brain testing techniques, in ...