As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Marshall Hayner, Co-Founder and CEO of Metallicus, and Peter Cuderman, Former Chief of Policy for the State of Florida and Blockchain Policy Expert, join Nasdaq TradeTalks to discuss the intersection ...

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

When shopping, do you go to a store in person, or do you order online? For most people, the latter option is becoming increasingly popular. Staying attuned to evolving consumer behavior is vital for ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...