Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Video game engines will never not be in the conversation, but in recent years, I don’t think it’s ever been so weird. Unity and Unreal are joining forces, announced today at Unite, Unity’s Annual ...

On the third day of GDC 2025 in San Francisco, Unity today revealed what game developers can expect from future updates of ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms. Pixabay ...

404-GEN today announced it has become the first decentralized 3D model generation platform to integrate with Unity. The integration with Unity, platform to create and grow games and interactive ...

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI world generators could make video game engines obsolete. While AI could disrupt ...

Automotive leader BMW Group adopts Unity’s cloud-based digital asset manager to streamline 3D asset management and accelerate digital transformation SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), ...