In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...

So much of the fear around artificial intelligence is that movie studios are going to use generative-AI to replace writers, directors, visual artists, and even actors and pump out entire films and ...

User-generated content is just the start. Here’s why blending it with employee-generated content and creator-generated content brings the best results. User-generated content (UGC), employer-generated ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content. Speaking during the company's latest earnings call, Iger said Disney+ ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...